Original, uncut Ruby is precious, so makers want to make the most out of it. This means the cuts can vary. The most common cuts are ovals and cushions, with brilliant-cut crowns of kite-shaped and triangular facets, and step-cut pavilions with concentric rows of rectangular or square facets. Other styles can also be created, however, it doesn’t often allow for them.

Rubies are known for their gorgeous red colouring, however, the colour also affects the value, however if you love one particular colour more than another, that can hold a higher, more personal value. Generally, the “finest” Ruby has a pure, vibrant red to slightly purplish red colour. It can neither be too dark or too light. Dark Rubies tend to lose their brightness and light ones can start to resemble a pink diamond, which can also be a popular choice.

The fewer inclusions, the more valuable and precious Ruby is. Inclusions can cloud the gem and cause it to lose its brightness. For personal choices, you may want to avoid inclusions as well as they can sometimes affect the durability of the gem. Sometimes, an inclusion can add beauty to a Ruby and can create a unique pattern or look that can make it more beautiful.